White Claw X Coachella — GIANMARIA SCHÖNLIEB

white claw x coachella - activation

It’s been said that Coachella is comprised of two kinds of people - those who go for Instagram-worthy content, and those who go for the music. So when our clients at White Claw asked us to create their first ever activation at Coachella this year, we said, why not activate around both?

We created a giant, vintage inspired flip clock that serves as a mezmiring installation AND counts down to CLAW® O’Clock- which means anything can happen- like a private meet and greet with pop icon CharliXCX, Grammy award winning artist Bebe Rexha, a surprise DJ set from cult-favorite SG Lewis, or TikTok sensation Kenya Grace. 42 drops CLAW® O’Clock, thousands of attendees, and a whole lot of White Claw. This activation was rooted in giving back to music fans and elevating festival culture, ensuring our approach didn’t force its way into music culture — it made it.

COACHELLA X WHITE CLAW - ACTIVATION

It’s been said that Coachella is comprised of two kinds of people - those who go for Instagram-worthy content, and those who go for the music. So when our clients at White Claw asked us to create their first ever activation at Coachella this year, we said, why not activate around both?

We created a giant, vintage inspired flip clock that serves as a mezmiring installation AND counts down to CLAW® O’Clock- which means anything can happen- like a private meet and greet with pop icon CharliXCX, Grammy award winning artist Bebe Rexha, a surprise DJ set from cult-favorite SG Lewis, or TikTok sensation Kenya Grace. 42 drops CLAW® O’Clock, thousands of attendees, and a whole lot of White Claw. This activation was rooted in giving back to music fans and elevating festival culture, ensuring our approach didn’t force its way into music culture — it made it.