mike’s hard lemonade - 360 campaign
To celebrate 25 years of Mike's, we've reinvigorated the brand to remind the world that Mike's is the ultimate reward for hard-earned thirst. We tapped back into the roots of the brand and infused our campaign with the signature Mike's comedic DNA, creating 2 new characters, comedic duo Hank and Joel, that act as the brand's gatekeepers - ensuring each and every Mike's in their convenience store goes to those who are truly deserving.