never normal: brand campaign, tv
The “Never Normal” campaign is meant to reset what people expect from a furniture company. Normal furniture is hard to move; Burrow is easy. A normal sofa doesn’t have a built-in charger; a Burrow sofa does.
At the core, though, is an unfailingly true idea: that normal furniture — furniture that doesn’t consider the millions of unique ways people behave behind closed doors — isn’t good enough, and so Burrow will never settle for normal