LYFT PRONOUN PLATES - INTEGRATED & EXPERIENTIAL
October 20 is International Pronouns Day. To raise awareness we launched “Lyft Pronoun Plates”: just like license plates help you correctly identify your ride, pronouns help people correctly identify who you are.
The collection of unique license plates has been designed by transgender, nonbinary, and cisgender artists. It celebrates pride and progress in the world of gender identity, and showing up as your true self. In addition to that, we were able to introduce gender pronouns within the Lyft app both for riders and drivers creating a even safer space for our customers.
