LYFT TECHNOPOP
In 2021, I was tasked with reviving Lyft’s spirit—crafting a new era while staying true to its DNA. The goal: a cohesive style and voice that spanned every line of business, from corporate to creative. This led to a full-scale brand redesign, unifying everything from the app and illustrations to growth marketing, social, photography, and film.
Enter Technopop™—a now company-wide term and creative framework I developed for Lyft. More than just an aesthetic, it became an economic multiplier and a boost to company morale.
