LYFT TECHNOPOP - FULL BRAND transformation & RESULTS
In 2021 I was asked to create a new chapter for the brand to bring back some of that old Lyft energy, something that would feel a sort of new era but yet maintained the brand’s DNA. A style and a voice that could be applied to every line of business (even to the more corporate ones). With one main goal: to inject this re-found spirit into everything that is Lyft. From our app, illustrations, growth marketing, social media and to our photography and film. This led to a top to bottom re-design of the brand across every line of business. The new cohesion had a powerful effect in unifying the consumer experience across all channels and touchpoints.
So that’s when Technopop™ was born. Now a company-wide used term, here’s a collection that exemplifies the Technopop™ world and attitude that I created for Lyft - and the work became an economic multiplier, while also having a material impact on company morale.
