THE CLAW™ SAVER - SOCIAL & PRODUCT INNOVATION
We noticed that our fans loved the brand so much they were using it to inspire their nail designs. However, we also heard people complaining on social about struggling to open their cans without chipping their nails. So we invented the CLAW Saver - a first of its kind device to help crack open a White Claw while protecting your own beautiful claws. And we came up with a line of nail polish infused with protective, hardening biotin and retinol with the ultimate hardcore formula - in partnership with Nails.INC - to match our customers’ favorite flavors.
The Internet’s reaction and media coverage was electric.
600M+ EARNED IMPRESSIONS in two days
356K INFLUENCER IMPRESSIONS in 2 hours
100+ MEDIA HITS at launch
