YES YOU ARE A BIKE PERSON - TV, SOCIAL, OOH, INTEGRATED
There's a reason people say, "it's just like riding a bike". It's the most familiar feeling in the world. So we brought this truth to life across films, OOH, digital, Times Square, social, radio and more - to deliver Lyft's first ever bikeshare campaign. A bold and positive affirmation accompanied by the voice of Freddie Mercury to anyone who's even not ridden a bike in a while: YES, YOU ARE A BIKE PERSON. All it takes is a bike.
Conceived and produced entirely in-house.
